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Generocity is a Philadelphia publication focused on social good, and I’ve been a columnist since 2017.

You can read all of my work here!

Valerie Johnson Valerie Johnson

Pro-tip: If your pitch is patronizing, you’re gonna strike out.

Let’s say you’re the female director of institutional advancement for a local nonprofit. You’ve been in fundraising for a decade, almost exclusively in roles where you’re overseeing every aspect of an organization’s fundraising strategy. You’re very active with the local association of fundraising professionals and well connected to fellow fundraisers.

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Valerie Johnson Valerie Johnson

Who are you calling vulnerable?

If you’re a nonprofit organization, chances are that your mission is to support a population that is, in some way, vulnerable or disadvantaged.

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Valerie Johnson Valerie Johnson

Hey, nonprofit pros —watch your language.

It started off like any other event. There was food set up at one end of the room, and there was time for networking while everyone grabbed a plate and settled in. Then the speeches started.

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